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The Pioneer Navigation System in the Lincoln Zephyr Ranks Highest in Customer Satisfaction


November 2006
 Filed under: CAR CONSUMER Car News | CAR CONSUMER Headlines

The Number of Vehicle Models Supplied With Factory-Installed Navigation Systems Has Increased Significantly

WESTLAKE VILLAGE, Calif., Nov. 13 /PRNewswire/ -- The Pioneer navigation system supplied in the Lincoln Zephyr ranks highest in satisfying new-vehicle owners with their factory-installed navigation systems, according to the J.D. Power and Associates 2006 Navigation Usage and Satisfaction Study(SM) released today.
The study, now in its eighth year, identifies six factors that contribute to overall customer satisfaction. They are (in order of importance): ease of use, routing, system appearance, speed of system, voice directions and navigation display screen.

Making its debut in the 2006 study, the Pioneer system supplied in the Lincoln Zephyr ranks highest among all navigation systems included in the study. The Pioneer system performs particularly well in the ease of use, routing and appearance factors. Navigation systems supplied by Alpine and Denso, respectively follow Pioneer in the rankings.

Factory-installed navigation system availability has expanded considerably in recent years with the number of models that offer navigation systems increasing nearly six fold since the year 2000. While the majority of earlier models supplied with navigation systems were in the luxury vehicle segment, navigation systems are becoming more mainstream -- available across a wide variety of vehicle segments.

"With the popularity of navigation systems continuing to increase, many owners still struggle with the functionality of their system, which can cause satisfaction to suffer," said Mike Marshall, director of automotive emerging technologies at J.D. Power and Associates. "The top four navigation system problems are route or map related, accounting for more than 50 percent of all problems cited by owners. Missing map data points continue to be a highly cited problem among users. Frustration with this issue will lessen as the time between building the map and delivering to owners decreases. In the meantime, consumer education regarding the age of the map data may be the easiest way to alleviate this problem."

The study also finds that 95 percent of new-vehicle owners with navigation systems report that they would like to have the ability to access real-time traffic information; however, this feature is only currently available on a very limited number of models. In particular, navigation system owners express high interest in satellite radio as a means to relay real-time traffic information, with more than 40 percent of owners being interested in paying to receive traffic information through this option.

The 2006 Navigation Usage and Satisfaction Study is based on responses from 14,103 owners who recently purchased or leased new vehicles with factory- installed navigation systems.

Navigation System Ranking by Vehicle Model (Based on a 1,000-point scale) Supplier Model Index Score Pioneer Lincoln Zephyr 844 Alpine Acura TSX 838 Alpine Acura RL 825 Denso Lexus IS 821 Denso Lincoln Town Car 821 Pioneer Ford Freestyle 815 Alpine Honda Ridgeline 813 Pioneer Ford Explorer 812 Alpine Honda Civic 812 Alpine Honda Accord 810 Alpine Honda Civic Hybrid 810 Pioneer Ford Five Hundred 807 Alpine Acura TL 804 Alpine Dodge Durango 803 Alpine Honda Pilot 802 Alpine Dodge Charger 800 Denso Lexus GS 800 Pioneer Mercury Mountaineer 799 Xanavi Nissan Quest 798 Alpine Honda Odyssey 796 Xanavi Infiniti M 796 Alpine Dodge Ram 793 Xanavi Nissan Z 793 Delphi Chevrolet TrailBlazer 790 Alpine Chrysler 300/300C 789 Delphi Chevrolet Avalanche 785 Denso Lincoln LS 784 Denso Toyota Sienna 783 Xanavi Nissan Maxima 781 Xanavi Nissan Pathfinder 780 Alpine Jeep Grand Cherokee 777 Denso Lincoln Navigator 775 Kenwood Subaru Legacy 774 Alpine Jeep Commander 773 Siemens VDO BMW 3 Series 770 Alpine Dodge Grand Caravan 770 Siemens VDO MINI Cooper/Cooper S 769 Denso Toyota Tundra 769 Denso Lexus LS 430 768 Denso Chevrolet Corvette 767 NA Industry Average 767 Alpine Dodge Magnum 766 Denso Cadillac DTS 761 Denso Toyota Prius 759 Denso Lexus RX 330 758 Alpine Acura MDX 757 Xanavi Nissan Titan 757 Kenwood Subaru B9 Tribeca 757 Delphi GMC Envoy 753 Denso Mazda3 753 Blaupunkt Volkswagen Jetta 753 Xanavi Nissan Altima 752 Xanavi Nissan Murano 751 Denso Toyota Sequoia 748 Denso Toyota Camry 745 Visteon Ford Escape Hybrid 744 Denso Toyota Highlander 744 Denso Mazda5 742 Aisin AW Audi A3 739 Kenwood Subaru Outback 739 Blaupunkt Volkswagen Passat 739 Alpine Chrysler Pacifica 737 Siemens VDO BMW 5-Series 731 Harman/Becker Mercedes-Benz SLK 722 Alpine Chrysler Town & Country 717 Aisin AW Audi A4 716 Denso Toyota Avalon 716 Alpine Mercedes-Benz C-Class 715 Visteon Ford Expedition 706 Alpine Jeep Liberty 705 Visteon Mercury Mariner Hybrid 698

Included in the study but not ranked due to small sample size are: Audi A6 (Harman/Becker), Audi A8 (Harman/Becker), Audi S4 (Aisin AW), BMW 6-Series (Siemens VDO), BMW 7-Series (Siemens VDO), BMW M3 (Siemens VDO), BMW M5 (Siemens VDO), BMW X3 (Siemens VDO), BMW X5 (Siemens VDO), Cadillac CTS (Delphi), Cadillac Escalade EXT (Delphi), Cadillac Escalade/ESV (Delphi), Cadillac SRX (Denso), Cadillac STS (Denso), Cadillac XLR (Denso), Chevrolet Suburban (Delphi), Chevrolet Tahoe (Delphi), GMC Yukon XL/Denali XL (Delphi), GMC Yukon\Denali (Delphi), HUMMER H2 (Delphi), HUMMER H3 (Delphi), Infiniti FX (Xanavi), Infiniti G35 (Xanavi), Infiniti QX (Xanavi), Jaguar S-Type (Denso), Jaguar XJ (Denso), Jaguar XK (Denso), Jaguar X-Type (Denso), Land Rover LR3(Denso), Land Rover Range Rover (Denso), Lexus ES (Denso), Lexus GX 470 (Denso), Lexus LX 470 (Denso), Lexus, RX 400H (Denso), Lexus SC430 (Denso), Mercedes-Benz CLK (Alpine), Mercedes-Benz CLS (Harman/Becker), Mercedes-Benz E-Class (Harman/Becker), Mercedes-Benz M-Class (Alpine), Mercedes-Benz R-Class (Alpine), Mercedes-Benz S-Class (Becker-Siemens), Mercedes-Benz SL-Class (Becker-Siemens), Nissan Armada (Xanavi), Porsche 911 (Harman/Becker), Porsche Cayenne (Harman/Becker), Toyota Land Cruiser (Denso), Volkswagen Touareg (Blaupunkt) and Volvo XC90 (Mitsubishi Electric).

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies

Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 290 offices in 38 countries. Sales in 2005 were $6.0 billion. Additional information is available at http://www.mcgraw-hill.com/

No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate

Source: J.D. Power and Associates

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